Johani Louw is a label focused on reclaiming femininity and what it means to women. 

 

Our aim is to create clothing that is loud and unapologetic in order to empower women and defy what it means to be female in a patriarchal society. 

The designs are centred around bold colours, fabric manipulation and taking up space, with the focus being on working to expose what women find empowering within the feminine so as to be able to employ this to take up space and be seen. 

 

Johani Louw showed it’s first collection, Salient, at the Massey Graduate Show in 2018.